At Elevation Strategic Partners, we leverage 30+ years of healthcare technology experience to help start-ups and mid-sized companies drive growth, build strategic partnerships, and maximize revenue potential.

Services Offered

Strategic Partnership Development

  • Design and implement Value-Added Reseller (VAR) and revenue-sharing agreements.

  • Forge and manage technology partnerships that drive growth and complement your offerings.

  • Lead build vs. partner evaluations to optimize your product strategy.

  • Establish industry alliances to expand brand visibility and market influence.

Market Expansion

  • Develop strategic go-to-market plans for new or untapped markets.

  • Identify and capitalize on industry regulations to generate new revenue opportunities.

Interoperability Expertise

  • Advise on interoperability standards and frameworks (TEFCA, QHINs, HIEs).

  • Manage the integration and onboarding processes required to connect and expand care networks.

Founder and President

Elevation Strategic Partners was founded by Michael D. Martin, a healthcare executive with more than 30 years of experience in the healthcare technology sector. Michael’s expertise spans acute, post-acute, provider, and ambulatory care settings, giving him a comprehensive understanding of the industry’s complexities.

Throughout his career, he has built a strong track record of driving growth for early-stage companies and guiding organizations to overcome their toughest challenges with innovative solutions. Having led within both start-ups and smaller companies, he understands the importance of agility, innovation, and iteration in achieving success.

In 2024, Michael launched Elevation Strategic Partners after his tenure at WellSky, with a mission to help healthcare technology clients accelerate growth, forge strategic partnerships, and solve complex business challenges.